COVID-19 has fuelled an urgency for leaders to rapidly adopt data analytics to protect their residents and keep pace with changing consumer demands. Geospatial data, which focuses on location intelligence, is quickly emerging as an important tool. By layering data with components of time and location, geospatial data allows users to visualise patterns and relationships between data sets. The opportunity is even more ripe in the region. McKinsey research has shown that Asia accounts for 16% of global cross-border flows of data. If leveraged carefully and responsibly, organisations in the Philippines can tap into this resource to reimagine its post-pandemic recovery.

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